The purpose of leadership is to change the world around you in the name of your values, so you can live those values more fully.
Stan Slap
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Tarmo Riit

Your Global Pathfinder

B2B Business developments for different German, Scandinavian, USA, UK producers in Electrical installation-and Telecommunication Markets 1992 - 2018 y.


Founder and developer company IBR, introducing successfully in B2B, from 1992 until 1999 in Baltic markets, intelligent cable management systems, in Estonian market as well structured high-perfomance cabling-systems for buildings telecommunication-connections.


Managing director and developer OBO Bettermann GmbH & CO subsidiaries in Baltic countries from 1999 until 2018 y.

Supporter, mentor in development OBO Bettermann international businesses in different countries in Europe, Asia directions.


26 years practice in a B2B field; visions; strategies; international team-building; marketing


Motivating-leader; teacher; mentor; emphatic


Success through daily-commitment


Sales-strategy trainings

Sales effectiveness refers to the ability of a company’s sales professionals to “win” at each stage of the customer’s buying process, and ultimately earn the business on the right terms and in the right timeframe. Improving sales effectiveness is not just a sales function issue; it’s a company issue, as it requires deep collaboration between sales and marketing to understand what’s working and not working, and continuous improvement of the knowledge, messages, skills, and strategies that sales people apply as they work sales opportunities.The purpose of sales force effectiveness metrics is "to measure the performance of a sales force and of individual salespeople." When analyzing the performance of a salesperson, a number of metrics can be compared. These can reveal more about the salesperson than can be gauged by his or her total sales. When analyzing the performance of a sales team, an increase in revenue-per-rep can indicate improvement in sales force effectiveness.


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B2B management consulting

Helping organizations to improve their performance, operating primarily through the analysis of existing organizational problems and the development of plans for improvement. Will support to open new locations, as well in potential export-markets. Also provide HR-reqruiting-and trainings, organizational change management assistance, development of coaching skills, process analysis, technology implementation, strategy development (including marketing-and branding strategies) or operational improvement services.
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B2B interim management

Interim assignments vary in scope and requirements, encompassing change management, ‘gap’ assignments, project management and turnaround management. The following stages of the ‘assignment lifecycle’ are typical of how interim managers enter into an assignment, reach and carry out the actual implementation, and finally exit the assignment. The assignment should include a plan for making resources available to meet the longer-term goals.
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B2B executives search

An executive search firm is a type of professional service firm that specializes in recruiting executives and other senior personnel for their client companies in various industries. Executive search agents/professionals typically have a wide range of personal contacts in their industry or field of specialty; detailed, specific knowledge of the area; and typically operate at the most senior level of executive positions.
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Tarmo Riit

Latest news

15.08.2019 y

Successful entrance to Business to Business sales

15.08.2019 y 10.00 - 13.00 Successful entrance to Business to Business sales, Öpiku haus, Valukoja 8, Tallinn, in Estonian language


22.08.2019 y

Becoming a Professional in Business to Business Sales

22.08.2019 y 10.00 - 16.00 B2B Business to business sales strategy training for professionals, Öpiku house, Valukoja 8, Tallinn, in Estonian language






28.06.2019 y

Creating a Team-based sales culture in Business to Business sales

28.06.2019 y 10.00 - 16.00 Creating a Team-based sales culture in Business to Business sales, Öpiku house, Valukoja 8, Tallinn, in Estonian language