“If you define the problem correctly, you almost have the solution.”
Steve Jobs
+372 509 4786 riit.tarmo@riitmc.com
Tarmo Riit

Your Global Pathfinder

B2B Business developments for different German, Scandinavian, USA, UK producers in Electrical installation-and Telecommunication Markets 1992 - 2018 y.


Founder and developer company IBR, introducing successfully in B2B, from 1992 until 1999 in Baltic markets, intelligent cable management systems, in Estonian market as well structured high-perfomance cabling-systems for buildings telecommunication-connections.


Managing director and developer OBO Bettermann GmbH & CO subsidiaries in Baltic countries from 1999 until 2018 y.

Supporter, mentor in development OBO Bettermann international businesses in different countries in Europe, Asia directions.


26 years practice in a B2B field; visions; strategies; international team-building; marketing


Motivating-leader; teacher; mentor; emphatic


Success through daily-commitment

Tarmo Riit

Sales effectiveness refers to the ability of a company’s sales professionals to “win” at each stage of the customer’s buying process, and ultimately earn the business on the right terms and in the right timeframe. Improving sales effectiveness is not just a sales function issue; it’s a company issue, as it requires deep collaboration between sales and marketing to understand what’s working and not working, and continuous improvement of the knowledge, messages, skills, and strategies that sales people apply as they work sales opportunities.The purpose of sales force effectiveness metrics is "to measure the performance of a sales force and of individual salespeople." When analyzing the performance of a salesperson, a number of metrics can be compared. These can reveal more about the salesperson than can be gauged by his or her total sales. When analyzing the performance of a sales team, an increase in revenue-per-rep can indicate improvement in sales force effectiveness.


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B2B Management consulting

We provide B2B management consulting, sales audit preparation. Helping organizations to improve their performance, operating primarily through the analysis of existing organizational problems and the development of plans for improvement. Will support to open new locations, as well in potential export-markets. Also provide HR-reqruiting-and trainings, organizational change management assistance, development of coaching skills, process analysis, technology implementation, strategy development
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B2B Interim management

We provide B2B companies Interim management. Interim assignments vary in scope and requirements, encompassing change management, ‘gap’ assignments, project management and turnaround management. The following stages of the ‘assignment lifecycle’ are typical of how interim managers enter into an assignment, reach and carry out the actual implementation, and finally exit the assignment. The assignment should include a plan for making resources
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B2B Senior executives search & Jobs

We provide B2B companies executives search. An executive search firm is a type of professional service firm that specializes in recruiting executives and other senior personnel for their client companies in various industries. Executive search agents/professionals typically have a wide range of personal contacts in their industry or field of specialty; detailed, specific knowledge of the area; and typically operate at the
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Tarmo Riit

Latest news


"Marketing Strategies and Tactics for Small and Medium Business to Business (B2B) Sales Companies", 16.04.2020 Tallink Spa & Conference Hotel in Tallinn, in Estonian language




 "Tarmo Riit Management Consulting" Course

 "Marketing Strategies and Tactics for Small and Medium Business to Business (B2B) Sales Companies"

is designed for business positions:


• Marketing professionals

• Marketing managers

• Sales managers

• Executives

• Owners




"Creating and Developing a High Performance Sales Team in Small and Medium Business to Business (B2B) Sales Companies", 21.05.2020 Tallink Spa & Conference Hotel, Tallinn

This Tarmo Riit Management Consulting course

 "Creating and Developing a High-Performance Sales Team in Small and Medium Business to Business (B2B) Sales Companies"

is suitable for many people influencing the company's sales team and its performance, but it is especially helpful for:


• HR Specialists

• Sales team leaders

• Executives

• Owners







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